Community

Workforce Giving

With a formal workforce giving program dating back almost 20 years, we are proud and honored to be surrounded by colleagues who truly act upon their values. Having evolved our approach to organized volunteering and charitable work, AmericanGiving^SM is now the umbrella for all employee service efforts and contributions managed internally at American. Given the scope of community action and initiatives that our employees pursue, we have taken it upon ourselves to build improved mechanisms for tracking and encouraging these contributions.

Part of this effort centers on our ability to develop more holistic relationships with charity partners, so that our employees have access to broader donation options through a streamlined, traceable system.

Even as these systems develop, we observe a remarkable degree of generosity and community engagement among our ranks. American Airlines and American Eagle employees support innumerable nonprofits, social awareness and advocacy groups, and philanthropic foundations. Wherever possible they share and leverage their diversity of thought, heritage and expertise — oftentimes collaborating through our Employee Resource Groups.

While numbers alone cannot convey the full impacts of our employees' efforts, they are impressive nonetheless. In 2011, employee charitable contributions were equal to $962,000 in payroll pledges alone — not accounting for donations to many of our major charity partners.

Employee Engagement In The Community

The scale and diversity of community engagement efforts among our employees is truly remarkable. With more than 41,000 volunteer hours logged in 2011, these dedicated individuals have worked for the betterment of more than 300 nonprofits and community organizations through more than 6,400 individual initiatives and activities. In 2012, it is our goal to expand participation in charitable initiatives by 10 percent across our entire workforce.

American Cancer Society Relay for Life

• American Airlines has been a National Corporate Team Program Partner with the American Cancer Society's Relay for Life for five years. The Relay for Life event is an overnight community gathering where everyone can participate in the fight against cancer. Teams of people camp out at a local high school, park or fairground and take turns walking or running around a track or path. The event celebrates survivors, remembers loved ones and brings together millions of people to raise money to help prevent cancer, save lives and diminish suffering from the disease. In 2011, American Airlines was ranked #29 out of the 52 Relay for Life national teams, fielding 46 teams and raising $70,695 in total donations.

Susan G. Komen Passionately Pink for the Cure

• Passionately Pink for the Cure® is an awareness and fundraising program benefiting Susan G. Komen for the Cure, whose goal is to end breast cancer forever. The Passionately Pink event is a chance for employees to help end breast cancer by wearing pink, having fun and raising money for the cause. Employees raised $70,000 in online donations during 2011.

Help For Haiti

• Since the earthquake in Haiti, two major volunteer missions have been coordinated in partnership with Village of Vision for Haiti Foundation. Over 30 American employees in Haiti and the United States dedicated nearly 1,000 hours of volunteer service. This work ranged from meeting on weekends to organize and pack donated goods, to cleaning and painting the new facilities in Lamardelle, outside Port-au-Prince. Last year, employees hosted the first annual golf tournament fundraiser to assist in putting a second story on a local clinic. Over $85,000 was raised and donated to the local nonprofit organization managing the project. Planning is underway for the second annual golf tournament that will take place in the fall of 2012.