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With a formal workforce giving program dating back almost 20 years, we are proud and honored to be surrounded by colleagues who truly act upon their values. Having evolved our approach to organized volunteering and charitable work, AmericanGivingSM is now the umbrella for all employee service efforts and contributions managed internally at American. Given the scope of community action and initiatives that our employees pursue, we have taken it upon ourselves to build improved mechanisms for tracking and encouraging these contributions.
Part of this effort centers on our ability to develop more holistic relationships with charity partners, so that our employees have access to broader donation options through a streamlined, traceable system.
Even as these systems develop, we observe a remarkable degree of generosity and community engagement among our ranks. American Airlines and American Eagle employees support innumerable nonprofits, social awareness and advocacy groups, and philanthropic foundations. Wherever possible they share and leverage their diversity of thought, heritage and expertise — oftentimes collaborating through our Employee Resource Groups.
While numbers alone cannot convey the full impacts of our employees' efforts, they are impressive nonetheless. In 2011, employee charitable contributions were equal to $962,000 in payroll pledges alone — not accounting for donations to many of our major charity partners.
The scale and diversity of community engagement efforts among our employees is truly remarkable. With more than 41,000 volunteer hours logged in 2011, these dedicated individuals have worked for the betterment of more than 300 nonprofits and community organizations through more than 6,400 individual initiatives and activities. In 2012, it is our goal to expand participation in charitable initiatives by 10 percent across our entire workforce.
American Cancer Society Relay for Life
Susan G. Komen Passionately Pink for the Cure
Help For Haiti