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We are proud of the progress we've made toward meeting our 2011 goals and in achieving recognition for excellence in customer service and safety, environmental performance, diversity and inclusion, and community engagement. Although we anticipate many changes in 2012 as a result of restructuring, we look forward to delivering on our steadfast commitment to corporate responsibility as we restore American Airlines to industry leadership, profitability and growth as America's Flag Carrier.
We seek to earn customer loyalty by meeting or exceeding our customers' expectations.
|2011 Goals||Progress||2012 Goals|
|Further advance certification levels across all operational groups with regard to the FAA's safety management system (SMS) program||
||Advance beyond Level 2 in 2012 for all departments associated with our SMS
Continue to improve our SMS to meet updates to Federal requirements
Continue improving on-time arrival and departure rates
||Focus investments in maintenance, airport resources and technology to improve on-time arrival and baggage handling|
Continue to roll out enhancements to improve the customer travel experience, such as new technology that improves customer productivity
||Continue to develop and deploy customer travel innovations
Provide additional options to allow for customization of the travel experience for our Main Cabin customers
Focus investments to target Premium Customers
|Further develop our joint business with British Airways, Iberia and Japan Airlines to provide a more seamless product for our customers||
||Continue to strengthen our global network to serve customers' travel and connectivity needs
Add airberlin to the oneworld alliance in 2012
|Maintain focus on the Customer Blueprint by leveraging teams dedicated to Customer Experience Leadership||
||Improve the Customer Experience as demonstrated by key metrics resulting in greater financial rewards for employees|
We act as good environmental stewards and implement innovative ideas and wise investments to minimize our environmental footprint.
|Continue pursuit of excellence in environmental stewardships and disclosure||
||Enhance our reputation as an industry leader in environmental performance|
|Achieve a 134 million gallon annual rate of fuel savings through our Fuel Smart program||
||Achieve a 146 million gallon annual rate of fuel savings through our Fuel Smart program|
|Increase Utility Management Council energy savings to $12.5 million annually||
||Increase Utility Management Council energy savings to $13 million annually|
|Implement initiatives that reduce waste by 326,800 lbs. annually, which is the weight of a B777||
||Implement data collection systems to better track waste minimization efforts
Achieve an Annualized Waste Minimization Rate of two million pounds
|Maintain progress in improving CO2 efficiency of aircraft by an average of 1.5 percent annually between 2005 and 2025||
||Continue improving CO2 efficiency of aircraft by an average of 1.5 percent annually between 2005 and 2025|
We strive to make our company a good place for good people to work and build a career by creating and maintaining a safe, collaborative, inclusive and respectful work environment.
|Maintain our reputation as an industry leader in workforce diversity||
||Continue investing in enhancing workforce diversity|
|Increase employee engagement in American's health and wellness program, Healthmatters||
||Reach 40 percent employee participation rate in wellness programs, including health assessment and screenings|
|Enhance employee safety by expanding Partnership for Safety, American's employee safety program, to include additional departments||
||Implement an integrated safety refresher training for all management employees
Reduce Lost Work Case injuries by five percent year-over-year
Receive no OSHA repeat citations in 2012
||Redouble efforts toward goal of zero fatalities, and limit the number of accidents and injuries|
|Expand leadership training to include additional operational management levels||
||Maintain quality leadership training that is valued by employees. Achieve at least 75 percent of students rating leadership learning experience as excellent or very good|
|Continue bargaining in good faith with our labor unions||
||Progress on our business plan to restore American to industry leadership, profitability and growth
Create the best outcome for the greatest possible number of people
We are a part of the communities we serve and are deeply committed to supporting important causes and local economic development.
|Continue investing in new infrastructure projects and upgrades to existing facilities||
||Continue investing in new infrastructure projects and upgrades to existing facilities|
|Continue to support supplier diversity efforts among key suppliers||
||Expand and strengthen the Diversified Supplier Program in cornerstone markets|
|Increase employee participation in the American Giving program||
Reach $1 million in donations through American Giving
Increase reported volunteer hours to 50,000
Increase by 10 percent overall participation in both employee giving and volunteering
|Maintain American's support for our four primary giving focus areas: Susan G. Komen for the Cure®, veterans, kids and community||
||Continue support for American's four primary giving focus areas
Expand Kids in NeedSM program to include all children's charities under the Kids in Need umbrella
|Increase the number of customers who are aware of and participate in customer giving initiatives||
||Continue customer messaging, promotions and general awareness campaigns
Promote customer giving through social media channels
|Continue to support community disaster relief efforts in times of need||
||Engage communities to help them better prepare for disaster relief efforts
Stand ready to launch programs immediately in times of need, though we sincerely hope significant disasters do not occur in 2012
View a complete list of awards and recognition received in 2011.