Craig S. Kreeger is American’s Senior Vice President – Customer, and has broad responsibilities for the delivery of American’s customer experience. In this role, Kreeger oversees all of American’s domestic, Europe, Latin American and Asia airport operations, Customer Service Planning as well as Flight Service, AA.com, Reservations, Premium Services, the company’s customer experience initiative, and the Jetstream project.
Previously, Kreeger was based in London where he oversaw all of American’s sales and ground operations activities in Europe and Asia. He began that set of responsibilities in December 2003 as Vice President, Europe and Pacific Division. He joined American’s Leadership Team in March 2006 when he was named Senior Vice President – International.
Before moving to London in 2003, Kreeger was American’s Vice President and General Sales Manager, a position he gained in September 1998. In that role, he was responsible for leading American’s sales team and for developing worldwide sales policies.
Previously, Kreeger had been Vice President – Revenue Management where he was responsible for developing and implementing all of American’s domestic and international airfares and for operating the yield management system used by American to allocate seats on flights among various fare categories.
Kreeger joined American in 1985 and has held a variety of management positions in Finance, Banking, Corporate Development, Crew Resources, and Yield Management. He has been an officer of the company since 1995.
Kreeger holds a Bachelor of Arts degree in Economics from the University of California at San Diego, and a Master of Business Administration degree from the University of California at Los Angeles.