As Senior Vice President – Technology and Chief Information Officer of American Airlines, Maya Leibman has broad responsibilities for all aspects of the Company’s information technology strategy and operations. From the development of technologies that keep customers connected to the airline, such as AA.com and the airline’s suite of award-winning mobile apps, to employee technologies that enable improved customer service and efficiencies, to complex operational systems, infrastructure, security and vendor management, Leibman leads a team of highly skilled technologists whose aim is to develop business solutions through the strategic use of technology. Leibman is uniquely suited to the CIO role, as she has held a wide variety of leadership positions at American for the past 18 years.
Prior to her role as CIO, Leibman was President of the AAdvantage® Loyalty Program, the world’s first frequent flyer program that today has more than 69 million members across the globe. In 2011, AAdvantage® members redeemed more than 166 billion miles to claim nearly 7.5 million awards for flights, upgrades and other rewards. In her position, Leibman oversaw all aspects of the AAdvantage® program and in addition led the customer relationship management (CRM) and customer research initiatives for the airline worldwide. In this role, Leibman was highly engaged with customers — hosting live Web forums, speaking at conferences and launching the AAdvantage program’s first social media channel.
Leibman joined American in 1994 in the Revenue Management department. There she was responsible for developing pricing and yield management strategies and managing the start-up of revenue management services for AA partner Aerolineas Argentinas in Buenos Aires, Argentina. She then moved to Interactive Marketing and was responsible for the definition and implementation of the Customer Relationship Management (CRM) vision at American Airlines. Maya also served as Vice President – Information Technology Services (ITS) where she implemented the Self-Service and Curbside Check-In systems.
Leibman received her Bachelor of Arts degree in English Literature from the University of Chicago in 1988 and her Master of Business Administration degree in 1994 from the University of California, Berkeley. She serves on the Dallas Theater Center Board of Trustees and volunteers for a number of local organizations including the “So SMAART” program, where she works with minority girls ages 9-12 to teach them about technology and life. Maya lives in Dallas with her husband and son.