Virasb Vahidi is the passionate architect of American’s customer experience and leads the airline’s Planning, Marketing and Communications activities. He is responsible for American’s route network and oneworld partnerships, as well as facilities and fleet planning. His goal is to ensure customers are connected to the destinations that matter most to them, flying in modern aircraft with industry–leading amenities. Virasb also leads the AAdvantage frequent flyer program, which provides the Marketing, Revenue Management and Sales organizations with customer insights that are incorporated in the design, development, pricing, marketing and sales of American’s customer products and services. Vahidi is dedicated to putting the customer first in everything he does.
A veteran global flyer, Vahidi began his airline career at American in 1994, having aspired to be part of American since he was young. His early experience was in Planning. He subsequently served in roles of increasing responsibility in Revenue Management, Strategic Alliances, and Finance. He rejoined American as Senior Vice President–Planning in June 2009.
Vahidi’s diverse business and leadership experience also includes a stint at AT&T beginning in 2002 where he played senior roles in corporate strategy, planning and investor relations. He played a key role in crafting and executing the AT&T/SBC merger and integration.
Following his tenure at AT&T, he served as Chief Operating Officer and member of the Board of Directors of Phorm, a London–based technology company. During his time, he led successful fundraisings, executed agreements with global business partners, led the development of a long–term business and financial plan, and recruited a strong management team.
Vahidi earned a Master of Business Administration in 1994 at Paris’ Ecole Nationale des Ponts et Chaussées and a Bachelor of Science degree in Applied Mechanics and Engineering Sciences from the University of California – San Diego in 1988.