AA.com Overview
The American Airlines Web site, www.aa.com, is the best place to do business online with American. AA.com provides numerous ways to conveniently search for and book low fares and award
travel; select seats; make hotel, rental car and cruise reservations; get flight arrival/departure information; request upgrades; sign up for flight status notifications; and even check in
and print boarding passes. Customers can also access their AAdvantage accounts on AA.com, check mileage balances, redeem miles, or find new ways to earn and redeem miles.
Customers purchasing airline tickets at AA.com get a lowest-fare guarantee (see www.aa.com/guarantee) and can access AA.com from virtually anywhere with its mobile functionality,
introduced in early 2008. Additionally, customers who log in with an AAdvantage number and password can manage their AAdvantage account online, and also receive personalized news and
specials.
AA.com twice has received the World Travel Award for World's Leading Airline Internet Site, and has also received multiple Web site awards from various organizations.
As part of its latest investment, American announced in 2007 a newer, faster and easier tool for booking business and leisure travel. The new booking tool is a major step in a series
of changes to AA.com. American has taken the suggestions of its vast and diverse customer base and built a combination of booking tools that ensures travelers the easiest online experience
of any domestic airline.
The customer-centric enhancements include a number of key features:
- Reward booking simplified — Redesigned AAdvantage award booking calendar on AA.com displays a range of award availability and simplifies the overall user experience. Customers can now search more effectively for a desired itinerary through the new calendar-driven functionality, which provides a more transparent window into the booking process and makes it simple and easy for customers to use AA.com to book award travel.
- Expanded search options — Travelers have the option to search by fare, schedule or a combination of the two, giving greater flexibility to consumers who are looking to optimize their search according to their personal travel preferences.
- Spanish-language booking tool — The AA.com/español portal allows users to select from 17 Spanish-speaking countries of origin before directing them to the Spanish-language reservation searching and booking tool with all of the features available on the English AA.com site. It also features country-specific offers and news, translated login/logout pages and confirmation emails in Spanish. The price and schedule combination booking tool is also available on AA.com/espanol.
- Customized trips — The new site displays departure and return flights as separate fares, allowing flexible travelers to choose the best combination of price and schedule to suit their travel needs and see how trip choices impact the total fare cost. Departure and return dates can also be modified independently, a feature that provides travelers with faster and more streamlined access to prices and schedules for several days.
- Lowest fare flagged — For a given day, the lowest available fare is highlighted, increasing customer confidence in fare purchases.
- Fare category display — The improved results display emphasizes the amenities associated with different prices by displaying up to eight fare categories (such as Economy Super Saver and Business Special) and the associated benefits. For example, the new display makes the Instant Upgrade, or “Y-up” fare, more accessible to travelers who are interested in upgrading their cabin assignment.
Enhanced results — Up to 40 flights for departure and return ensure that AA.com visitors have the most options when booking travel. The new results display provides more information than previously, and it allows travelers to sort results by expanded criteria, including price, number of stops, and departure and arrival times. A simple click enlarges a selection and provides additional details including travel time, AAdvantage miles, aircraft type, seat maps and meal availability.- Simplified access to more information — Throughout the booking process, travelers who book trips on AA.com now have easier access to more information. As examples, an expanded section on the home page includes itinerary options previously displayed only on a separate “More Options” page, and on the results page, simply rolling the mouse cursor over an airport code provides more information on the airport. Additionally, an up-front box for promotional discount codes displays at the beginning and end of the booking process.
- Seven-day search window — When using the new combined price and schedule booking tool, results will now show flights matching the search criteria for seven days – the selected departure date plus three days before and after. This gives flexible flyers even more options to view, and helps them make an informed decision.
- Sort by price — For those interested in the bottom line, American has created a way to view all available flight options for a given price. With one click, flight options are sorted by price, and the results for the selected price are on a single page for easy comparison.
- Simplified navigation — A new navigation feature simplifies movement between steps in the booking process. Customers can go back and forth between pages via convenient links at the top of the page without having to start over.
Even when you're not online, AA.com can help bring the best flight deals direct to your virtual door with DealFinder, a downloadable computer desktop tool that offers customers exclusive, targeted discount fares to locations throughout American's extensive worldwide network. Introduced in 2007, DealFinder is distinct from fare-alert tools offered by other airlines or travel sites in that it offers the ability to match fares with a customer's selected fare amount. Also unique to DealFinder is the capability to provide customer-initiated searches, searches by travel dates and live availability searches.
Read additional facts and information about AA.com.
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