Advertising Campaigns

African American Advertising

American has a specialized sales team for the African-American community that creates programs to enhance our relationships with our African-American customers and local community organizations, as well as national organizations, to foster loyalty and increase revenue share. BlackAtlas.com is an exciting new online community introduced by American that focuses on African American travel, culture and information-sharing.

Asian Advertising

American Airlines is committed to the Asian community and demonstrates this through its daily business practices. We understand that making our Asian customers feel welcome means embracing their language, culture, and communities in addition to providing them with the best travel experience possible.

General Market Advertising

American advertises in a variety of media to convey a range of messages, from scope of service and premium product offerings to our AAdvantage^® frequent flyer program, promotions, and technology enhancements— all focused on enhancing our customer's travel experience.

Hispanic Advertising

American Airlines’ decades-long relationship with the Hispanic community is built upon a holistic approach that brings together the company’s assets, people, products and services, and relationships to deliver what customers value.

Lesbian, Gay, Bisexual and Transgender Advertising

For over 15 years, American Airlines has been a pioneer in implementing fair-minded policies and practices for its LGBT customers and employees. LGBT advertising efforts tap into the legacy and familiarity AA has had among this segment with a campaign that reinforces American Airlines’ presence as the leader in equality for the LGBT community.

Promotional Requests