Customers Asked, American Airlines Answered. AA.com Gets A "Makeover"
Award-Winning AA.com Gets Rejuvenated ‘Look and Feel’
Based on Customer Feedback
FORT WORTH, Texas – American Airlines has refreshed the look and feel of AA.com, in an effort to make the site easier to use and more convenient than ever before. The site’s “visual redesign” is based directly on feedback from customers via focus groups and comments to AA.com Customer Service, and is just the first of several enhancements that will take place over the next 12 to 18 months.
American rolled out the new look yesterday, and the vast majority of customer feedback thus far has been quite positive. Comments on numerous social media outlets, such as Facebook, Twitter and FlyerTalk, show that customers are excited about the updated home page and like the changes made to the site.
“Cannot wait to book our next trip on the new site! Go AA! ...fAAntastic news!,” shared Art Jalandoni an American Airlines frequent flyer and AAdvantage member on the airline’s Facebook channel, www.facebook.com/aa.
Updated Home Page
When customers log into the AA.com home page, they now have a multi-purpose, personalized “work space” in which they can book flights, see their AAdvantage® account summary, check flight status, and view up to four booked trips. Also after logging in, customers are now able to view their name, AAdvantage account status, and mileage balance at the top of each page throughout the site.
To learn more, click here to view video.