American Airlines and Japan Airlines Announce Joint Business Benefits for Trans-Pacific
American Airlines and Japan Airlines Announce Joint Business Benefits for Trans-Pacific Customers
Japan Airlines and American Airlines® announced they have decided to commence their joint business from April 1, 2011, based on the expected start of revenue-sharing on applicable trans-Pacific flights. The airlines are using a phased approach to bring more travel choices and greater benefits to consumers as quickly as possible and to maximize the value for stakeholders.†
Scope of the Joint Business
The joint business will apply to non-stop flights on 10 trans-Pacific routes initially. It is expected to be expanded upon obtaining the required approval from authorities of third-party countries to add routes linking destinations beyond Japan and North America.
Narita = New York, Chicago, Los Angeles, Vancouver
Haneda = San Francisco
Narita = Dallas/Fort Worth†, New York, Chicago, Los Angeles
Haneda = New York†, Beijing = Chicago*, Shanghai = Chicago*, Los Angeles*
Connecting flights from the above Trans-Pacific Flights
Asia, domestic points within Japan
Canada, Mexico, Puerto Rico, U.S. Virgin Islands, domestic points within USA
* Chinese Government approvals pending
† Due to the recent tragic events in Japan and decreased demand for air travel, from April 6 to April 26, American Airlines will suspend one of two daily flights from Dallas/Fort Worth – Tokyo Narita and its only New York JFK – Tokyo Haneda flight. During the suspension, American and its oneworld® partner, Japan Airlines, will continue to serve Narita from New York Kennedy, Dallas/Fort Worth, Chicago O'Hare and Los Angeles. American will also continue to serve Haneda through Japan Airlines' non-stop flight from San Francisco.
The following customer benefits were developed from that analysis and discussions between the airlines:
Alignment of the 2011 summer schedules, effective from March 27, 2011, for Japan Airlines and from April 5, 2011, for American Airlines, are expected to result in reduced connection and overall travel times, a better choice of flight times, and increased connection opportunities to destinations beyond gateway cities.
Expanded codesharing is expected to result in more routing choices and more destinations. Including those announced today, Japan Airlines and American will codeshare on a total of 123 routes and will continue to expand our codeshare routes in the future.
Co-location at Chicago is expected to result in shorter connections and travel times, increased connection opportunities and greater convenience for customers beginning March 27.
Greater access to a wider choice of fares through fare alignment between the two airlines.
Increased mileage promotion opportunities for trans-Pacific customers.
Beginning this summer, an enhanced customer experience is expected due to content sharing on the airlines' websites, online booking capability and check-in regardless of which airline is being flown, more aligned operational policies and procedures, facility co-locations, and more coordinated pricing and programs for travel agencies and corporations.
The two airlines have begun sharing best practices and cultural insights to serve customers better.
Expected business benefits include:
More coordinated pricing and programs for travel agencies and corporate customers.
Under the joint business agreement, Japan Airlines and American's sales forces can conduct activities in cooperation to promote themselves together, thereby boosting the productivity and efficiency of the sales teams, and increasing the opportunities for sales and publicity.
In the future, the two airlines plan to jointly sell Japan Airlines' premium economy product; which is expected to make both airlines more competitive in the marketplace. American's customers will have a new travel option that did not previously exist.
Japan Airlines and American both offer first class service on most of the trans-Pacific routes, allowing first class customers to enjoy the increase in flight options.
Expected investment and operational efficiencies gained from co-locations at airports, offices, joint lounge operations, and other operational synergies are expected to make both airlines stronger.
Purchase of Japan Airlines and American's applicable trans-Pacific flights from either airline's website increases the exposure and sales opportunities for the two brands. Customers will benefit from more convenience as they will be able to select flights and gain access to information about both airlines through one channel.
Japan Airlines and American are also exploring potential opportunities to utilize each other's online presence around the globe with the goal of enhancing customer service.