AMERICAN AIRLINES INTRODUCES NEW AD CAMPAIGN ENCOURAGING CUSTOMERS TO TRAVEL WITHOUT PUTTING THEIR LIFE ON PAUSE
Spots Highlight Ease of Travel Experience with American's Innovative
Products and Services
American Airlines today launches a new broadcast advertising campaign focused on the airline's effort to create a seamless travel experience for its customers. Each ad communicates the message that American Airlines and its innovative products and services enable the enlightened, modern traveler to, "Fly without putting your life on pause. Be yourself non-stop."
The campaign launches today with the commercial entitled "After School," and features a mother engaging in conversation with her daughter about her day at school. Through the use of special effects and seamless transitions, the audience comes to realize the mother is actually flying on an American flight using inflight Wi-Fi, making it possible to stay connected to her daughter's life. The additional commercial, "Scuba," will launch next week, and features a couple enjoying a scuba excursion during their vacation. Special effects reveal the couple is actually moving through the airport and boarding experience with the same amount of ease they enjoyed on their scuba dive.