American Airlines and Qantas Airways launched their joint business on Jan. 12, 2012 following final approval from the U.S. Department of Transportation in November 2011. The trans-Pacific joint business agreement enables the two carriers to coordinate services between the United States and Australia/New Zealand.
The commencement of the JBA will now benefit customers with better flight schedules, expanded codesharing, more coordinated services, and greater access to a wider variety of fares, while also maximizing value for stakeholders in both airlines.
Specific customer benefits include:
- Joint strategic planning and management of trans-Pacific services and ‘behind and beyond’ services within Australia/New Zealand and North America
- Improvement of flight schedules, frequencies and connection times to benefit Qantas and American customers
- Joint pricing initiatives resulting in more competitive fares and new fare products, as well as joint marketing of services
- Increased opportunities for customers of each airline to earn and redeem frequent flyer miles/points on services operated by the other
- A streamlined offering for corporate customers and for travel agents
- The ability to coordinate pricing for the sale of Australia and New Zealand package destinations by AA Vacations, American's outlet for discount vacation packages
In May 2011, Qantas began flying from Sydney to American’s Dallas/Fort Worth hub as a key initiative for a deeper commercial relationship between the one
world partners and the launch of the JBA. Qantas increased its Sydney-Dallas/Fort Worth service to six frequencies per week in January 2012, with an increase to daily service in July 2012. Developing a strengthened alliance network based around major hub airports is a key aspect of the Qantas Group’s ‘gateway strategy’ to revitalize its international operations.