In order to facilitate your travel and manage our business, we collect and maintain personal information about you. American collects customer information from many sources to understand and meet your needs. We collect personal information about you from:
- You, when you voluntarily provide us with information;
- Your browser and devices, when you visit our websites and your browser and devices interact with us;
- Your transactions with any of the companies in the American family; and
- Other sources, in connection with providing your transportation needs and services.
The personal information we collect about you through these various sources may include, but is not limited to:
- Name, addresses and telephone numbers
- Date of birth and gender
- Email addresses, fax numbers and pager numbers
- AAdvantage® account number and flight information
- Credit/debit card number(s), including associated billing address(es) and expiration date(s)
- Information necessary to facilitate travel or other services, including travel companion(s) names, emergency contacts, seating preferences and special dietary or medical needs
- Passport number, nationality and country of residence
- Transactional and online activity data pertaining to mileage activity with companies participating in the AAdvantage® program
- Use of products and services such as self-service devices, flight status notification and online check-in
- Personal information provided via survey, focus group or other marketing research efforts
- Personal information provided to customer-service representatives to research and resolve issues or questions
- Corporate-contract, employer and/or other corporate affiliation (i.e. employer name, title, address and contact information)
In addition to obtaining your personal information, when you use our site, we may collect tracking information such as your browser type, the type of operating system you use, your physical location information if you have first provided permission through your device, the name of your Internet service provider, and pages visited on our site. American gets this information by using technologies, including cookies, pixel tags, and web beacons, to increase the functionality and user-friendliness of our site and to better tailor our site, products, and services to our visitors' needs. We also use this information to verify that visitors meet the criteria required to process their requests and for reporting onsite activity in the aggregate. For example, we may want to know how long the average user spends on our site or which pages or features get the most attention.
There are four types of cookies and American Airlines uses them for the following purposes:
These cookies enable you to use the website. They store session data used by the website code. These cookies are essential to enable you to browse the website and use certain website features. Disabling them may prevent you from using certain parts of the website. Without these cookies, services like shopping activity and paying activity cannot be provided. These cookies also help keep the website safe and secure.
These cookies store information such as your preferred country and language selection, AAdvantage® login data and website preferences. Without these cookies, our website cannot remember certain choices you've previously made or personalize your browsing experience by providing you with relevant information. These cookies can also be used to recognize your device so that you do not have to provide the same information more than once.
These cookies collect information about how you use our website such as which pages you visit most often. The information these cookies collect is anonymous and is used to improve how our website works. These cookies are used to provide you with the best experience possible such as tracking page load, site response times, error messages and browser data. They are also used to gather feedback on customer satisfaction through website surveys.
Behavioral / Advertising cookies
These cookies gather information about your browsing behavior so we may better improve your site experience and provide you with more relevant content. They remember that you've visited our website and assist in providing information on understanding usage of products and services on the website. We do this in order to provide you with advertisements and messages that are relevant to you and your interests.
To find out more about cookies and your privacy on the web, visit the online resource All About Cookies.
Due to the nature of our services, travel purchase information, which may include personally identifiable information, may be collected by American from children under the age of 13 when it is necessary to comply with the law, including federal aviation or security regulations, or as otherwise necessary for American to provide transportation needs and services. We may retain personally identifiable information when necessary to provide transportation and related services to a child under the age of 13. American does not knowingly collect personally identifiable information from children under the age of 13 other than when necessary to comply with the law or for safety and security reasons.
If you are a parent or guardian of someone under the age of 13 who has provided us information without your knowledge and consent, you may request that we remove this information by emailing Privacy@aa.com.
When you buy an American Airlines ticket or access your AAdvantage® account over the World Wide Web, your web browser connects with the website through SSL ("Secure Sockets Layer"). SSL is an industry-standard way to send personal information over the Internet. SSL ensures you are actually sending data to American Airlines and not someone who claims to be American Airlines. Look for one or more of these indicators on your browser to ensure you have a secure connection: A security alert window tells you that you are about to use a secure connection. Some browsers let you choose whether to display this window.
While American Airlines reasonably attempts to safeguard and to prevent unauthorized access to your private information including, without limitation, your personally identifiable information, we cannot be responsible for the acts of those who gain unauthorized access, and we make no warranty, express, implied, or otherwise, that we will prevent unauthorized access to your private information. IN NO EVENT SHALL AMERICAN AIRLINES OR ITS AFFILIATES BE LIABLE FOR ANY DAMAGES (WHETHER CONSEQUENTIAL, DIRECT, INCIDENTAL, INDIRECT, PUNITIVE, SPECIAL OR OTHERWISE) ARISING OUT OF, OR IN ANY WAY CONNECTED WITH, A THIRD PARTY'S UNAUTHORIZED ACCESS TO YOUR INFORMATION, REGARDLESS OF WHETHER SUCH DAMAGES ARE BASED ON CONTRACT, STRICT LIABILITY, TORT OR OTHER THEORIES OF LIABILITY, AND ALSO REGARDLESS OF WHETHER AMERICAN AIRLINES WAS GIVEN ACTUAL OR CONSTRUCTIVE NOTICE THAT DAMAGES WERE POSSIBLE.
American uses personally identifiable information to complete transactions and fulfill requests for our services. For example, American requires you to provide personal information when making a reservation to purchase airline tickets or related products and services such as renting cars or booking hotel rooms through an American Airlines reservations agent, travel agent, the AA.com® website or other travel-related website, or enrolling in the AAdvantage® program.
Administrative and Analytical Purposes
In addition to processing, confirming and fulfilling the travel or other services you request, American may use customer information for administrative and analytical purposes such as information systems management, accounting, billing and audits, marketing, credit card processing and verification, customer-relations correspondence, and/or operation of the AAdvantage® program. American also uses customer information to identify, develop and market products and services that we believe you will value.
Please note that the laws and regulations of several countries may require us to provide foreign and domestic government agencies with access to the data you disclose to us and data that we have about you and your travel plans, history, or status. Further, to the extent required by law, we may disclose personally identifiable information to government authorities, or to third parties pursuant to a subpoena or other legal process, and we may also use or disclose your information as permitted by law to protect the rights or property of American, our customers, our website, or its users.
With Whom Your Information Will be Shared
American does not sell any customer information or share your personal information with third parties except in compliance with this policy. However, we may disclose customer information to companies affiliated with American and/or unaffiliated third parties to fulfill the products and services you have requested and to process your information for our own administrative and analytical purposes. We may also disclose this information to third parties, such as employers, who have arranged for discounts, purchased travel or other services on your behalf. Additionally, American may combine the information we receive from you with information collected from other sources. This information may be used to provide offers and/or services specifically tailored to your interests.
From time to time, you may receive offers from affiliated American companies such as AMR Investments, American Eagle, AAdvantage® participants, American Airlines Vacations, and AmericanConnection® or from carefully-selected third party companies with which we have a business relationship. In addition, we may provide information we collect about you to third-parties to distribute promotions, sweepstakes, marketing surveys, focus groups, interviews and other opportunities offered by American. These third-parties are subject to stringent data security and confidentiality requirements and, upon completion of their services, all customer information is returned to American or destroyed.
If we sell a business unit to another company and your personal data is used by that business unit, then your data may be transferred to the buyer along with the business for them to use in the same way.
The EU Data Privacy Directive gives you certain rights in relation to the information which we hold about you including a right to request a copy of the information. If you would like a copy of this information, please email Privacy@aa.com.
When you provide us with your information, you acknowledge that this information may be stored and processed on servers located anywhere in the World, including either inside or outside of the USA or the European Economic Area.
If you are not a member of our AAdvantage® program and you want to opt out of receiving marketing email, you may join AAdvantage® and register your preferences, or send an email with the word UNSUBSCRIBE in the subject to firstname.lastname@example.org from the address you wish to unsubscribe. In addition, all marketing email from American will have a valid opt-out link in the body of the message. Please be aware, unsubscribing by email will unsubscribe all users at this address, even if they are registered AAdvantage® members with registered preferences.
If you want to opt out of receiving forms of communication from American other than marketing email, or if you want American to stop sharing your information with third parties, please email email@example.com with your request. Regardless of your opt-out preferences, we reserve the right to send you communications for administrative purposes.
Other companies or programs in the American Family may require different steps to change your preferences for participation.
We'd also like to remind visitors that we provide additional links to resources we think you'll find useful. These links will lead you to sites that are not affiliated with American and may operate under different privacy practices. Our visitors are responsible for reviewing the privacy policies for such other websites, as we have no control over information that is submitted to these companies.