Headed to SXSW? So are we!

Austin, Texas — March 8-17, 2013

Come see us in Austin

Find us at the Austin Convention Center from March 8-16:

Take a break from the hustle and bustle of SXSW to enjoy comfort and connectivity in the #newAmerican Lounge, located on the first floor of the Austin Convention Center. Just as American's new aircraft offer upscale amenities to keep you relaxed and connected in the air, the #newAmerican Lounge will provide comforts that make your SXSW experience even better.

Swing by the lounge for a relaxing massage while you charge your smartphone in secure charging stations. Close your eyes and enjoy a bit of peace and quiet, or catch a glimpse of our digital mosaic, comprised of photos shared by you and your fellow conference-goers. Capture the memories with our interactive photo booth and share your photos using #newAmerican. And don't leave without learning about BusinessExtrAA®, our loyalty rewards program designed to help small and mid-sized companies reduce their travel costs.

Find us at 6th Street and San Jacinto from March 13-16:

Escape the heat of the day under a misted canopy and enjoy a fresh glass of local Austin juice at our #newAmerican Oasis. We are bringing comfort to the street with free massages, and keeping you connected with a place where you can charge your smartphone. Enjoy some lively music and also print your favorite Instagram photos at an interactive photo booth to create your own customized luggage tags! In short, enjoy the hospitality of the #newAmerican and help keep Austin weird.

What else are we doing at SXSW?

Join the conversation or give us a shout out on Twitter at #newAmerican

  • American Airlines and AT&T Hackathon: For the first time ever, American is teaming with AT&T for a Travel Hackathon on March 9th and 10th. Developers will work night and day to create the next big travel app.
  • American Airlines and Startup America: From March 8th to 11th, American will hold office hours, speed mentoring sessions, and networking opportunities with its partner Startup America on the 4th floor of the Austin Hilton.
  • American Airlines and Free Lunch Fridays: On March 8th from 12 noon to 6 p.m., American is partnering with Free Lunch Fridays, a non-profit organization that provides food for startups, entrepreneurs, mentors and experts. This is a great way to bring together the startup community and create dialogue at SXSW. Located at 604 E. 7th Street.
  • American Airlines and Paper Napkin Pitch Contest: Using only a napkin provided by American, attendees can write their pitch to the prompt: “Think big and tell us how your innovative business idea can make the world a better place” for an opportunity to win domestic round-trip air travel. Drop your Paper Napkin Pitch entry form in the collection box located in the #newAmerican Lounge at the Austin Convention Center or at Startup America’s Interactive Lounge on the 4th Floor of the Austin Hilton from March 7th to 12th.