Find us at the Austin Convention Center from March 8-16:
Take a break from the hustle and bustle of SXSW to enjoy comfort and connectivity in the #newAmerican Lounge, located on the first floor of the Austin Convention Center. Just as American's new aircraft offer upscale amenities to keep you relaxed and connected in the air, the #newAmerican Lounge will provide comforts that make your SXSW experience even better.
Swing by the lounge for a relaxing massage while you charge your smartphone in secure charging stations. Close your eyes and enjoy a bit of peace and quiet, or catch a glimpse of our digital mosaic, comprised of photos shared by you and your fellow conference-goers. Capture the memories with our interactive photo booth and share your photos using #newAmerican. And don't leave without learning about BusinessExtrAA®, our loyalty rewards program designed to help small and mid-sized companies reduce their travel costs.
Find us at 6th Street and San Jacinto from March 13-16:
Escape the heat of the day under a misted canopy and enjoy a fresh glass of local Austin juice at our #newAmerican Oasis. We are bringing comfort to the street with free massages, and keeping you connected with a place where you can charge your smartphone. Enjoy some lively music and also print your favorite Instagram photos at an interactive photo booth to create your own customized luggage tags! In short, enjoy the hospitality of the #newAmerican and help keep Austin weird.