AMR Corporation Announces Daniel P. Garton President and Chief Executive Officer of American Eagle
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In a move that positions its regional airline for continued growth and success, AMR Corporation (NYSE: AMR), parent company of American Airlines and American Eagle, today named Daniel P. Garton President and Chief Executive Officer of American Eagle, one of the world’s largest regional airlines. AMR also reiterated its intent to evaluate the possible divestiture of American Eagle.
Garton returns to American Eagle after 12 years with American Airlines, most recently as Executive Vice President – Marketing for American Airlines. While Executive Vice President-Marketing for American, Garton played a pivotal role in driving American’s marketing initiatives. Among his many accomplishments, Garton introduced a new booking tool on AA.com that allows travelers to search flight options by both price and schedule and rolled out American’s Lowest Fare Guarantee on AA.com. He also is credited with spearheading American’s Customer Experience Leadership initiative to redouble the airline’s customer service efforts, including tailoring products and services to American’s premium customers.
Previously Garton held senior executive positions in operations and finance and was President of American Eagle Airlines for three years beginning in July 1995. During Garton's tenure at American Eagle, he engineered the airline's transition from four separate carriers to one and introduced the regional airline to the jet age with the acquisition of its first jet aircraft.
According to Garton, these are times of unprecedented challenge and change in the airline industry and regional airlines are in an excellent position to capitalize on these new market dynamics. “When you look at the sheer scope of the regional airline industry, carriers like American Eagle provide half the scheduled passenger flights in the United States, which is a pretty phenomenal contribution. Regional airlines ensure a critical transportation link, particularly with medium and smaller sized markets that might otherwise not have air service,” he said.
Garton succeeds Peter Bowler, a 26-year Company veteran who in May announced his retirement from the airline. Garton will assume his new duties immediately and retain his role on AMR’s Executive Committee. In addition, Garton will continue in his role as Executive Vice President-Marketing at American until a successor is named.