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American Airlines Enhances Inflight Service With New Eco-Friendly Coffee


Complimentary Java City Coffee Now Offered Onboard All American Flights

As part of its complimentary onboard beverage service, American Airlines will offer Java CityTM coffee to all its customers in-flight. The eco-friendly, hand-roasted blend is 100 percent Rainforest Alliance CertifiedTM, grown on sustainably managed farms.

Java City uses a sustainably grown, Central American blend of 100 percent Arabica Beans. The specialty coffee blend is Rainforest Alliance Certified, a seal awarded to farms, plantations and cooperatives that meet comprehensive and rigorous standards covering social, labour and environmental conservation issues.

The new coffee onboard American will now also be served in larger cup of over 280 grammes, co-branded with Java City and the Rainforest Alliance logos in addition to the American brand.

American currently participates in a number of onboard initiatives in an effort to lessen its impact on the environment. For example, this year the company trimmed the weight on 55 percent of its galley carts, which will reduce annual fuel consumption by 4.5 million litres and lower Americans annual carbon emissions by 2.9 million kilogrammes. Also, American switched to a lighter weight water bottle - a change that will reduce carbon emissions of over 450 kilogrammes and plastic usage of more than 9,000 kilogrammes annually.

 

About American Airlines
American Airlines, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with, on average, more than 3,300 daily flights. The combined network fleet numbers almost 900 aircraft. American's award-winning website, AA.com, provides users with easy access to check and book fares, plus personalised news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 800 destinations in over 150 countries and territories.

About Java City
Founded in Sacramento, California in 1985, Java City is a hand-crafted specialty coffee roaster, retailer and wholesaler selling coffee and supporting products under the Java CityTM, ecoGroundsTM and JCXTM brand names. Java City owns and operates eight retail cafes in California. Strategic partners operate an additional 500 Java City branded cafes and 30 franchise locations in Korea. In total, Java City supports over 2,500 retail and wholesale locations worldwide. Java City hand roasts only responsibly sourced coffee from farms focused on environmental protection, community enhancement and fair worker compensation. For more information visit www.javacity.com.

About Rainforest Alliance Organization
The Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travellers. From large multinational corporations to small, community-based cooperatives, businesses and consumers worldwide are involved in the Rainforest Alliance's efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily. For more information, visit www.rainforest-alliance.org.