Friday, February 13, 2009
American Airlines Refreshes Premium Class Amenity Kits
Burt's Bees® Natural Personal Care Products Among Items in New Kits
FORT WORTH, Texas After combing through surveys containing feedback from customers, flight attendants and its Flight Attendant Council, American Airlines has refreshed its onboard amenity kits to better suit the needs of customers traveling in First Class or Business Class on Americans International Flagship Service.
Travelers in select markets will begin to see the new kits this week with the rollout continuing in the coming weeks. American is providing larger-sized cosmetic products, including Burt's Bees Naturally Nourishing Milk & Honey Body Lotion, Burt's Bees Beeswax Lip Balm, Colgate toothpaste, a toothbrush with a re-sealable cap, thicker plush socks, and larger eyeshades.
“We consistently seek to align our product and service offerings with what our customers value so that we can provide a better overall travel experience,” said Lauri Curtis, Vice President - Onboard Service. “The redesigned amenity kit, thanks to input from our customers and flight attendants, includes premium products our customers value, like Burts Bees, which more closely meet their needs.”
The contents are tucked into a traditional zipper-style case for easy storage in a carry-on bag. American, a founding member of the one world® Alliance , will provide a different case color red, blue, gray, and black every three months. The redesigned kits will replace the current amenity kit, which American's customers have enjoyed since June 2007.
About Burt's Bees®
Since 1991, Burt's Bees has been offering distinctive natural personal care products. Today, Burt's Bees is the leading manufacturer in natural personal care with over 150 Earth-friendly, natural personal care products, including face care, body care, hair care, lip care, personal wash, men's grooming, baby care, outdoor remedies, and kits & gifts. Burt's Bees has a rich tradition in corporate social responsibility and stands for The Greater Good with all their products having the highest levels of natural ingredients, nature-safe processes, and environmentally sensitive packaging. Burt's Bees has nearly 400 employees with products available through approximately 40,000 retail stores in the United States, as well as Canada, UK, Australia, Taiwan and on its website (www.burtsbees.com).
Burt's Bees
