The new American is arriving
We've changed our look on the outside to reflect the progress we've made on the inside, revealing our new logo and the refreshed exterior of our planes. Now, we're taking the next step in our journey to create the new American.
By combining with US Airways, we plan to create a premier global carrier with an expanded domestic and global network to better match where you want to fly. We also expect to have a greater ability to invest in our fleet, modern technologies, and the products and services you value most, enabling us to bring you the most comfortable and connected travel experience in the industry.
The evolution of an icon
Inspired by our proud past, our new look symbolizes our passion for progress by incorporating the colors and symbols you've come to associate with American.
Reflecting the soaring spirit that is uniquely American, our new logo — the Flight Symbol — contains the eagle, the star, the "A," and refreshed shades of red, white and blue. Together, they represent a clean and modern update to the core icons of our company.
Our new look
No matter where we are, have been or plan to go, the sky will always be a part of our journey. As we unveil our new look, you'll see that our logo and the refreshed look and feel of our planes is light, vibrant and modern, reflecting the travel experience we aim to bring you.
A new experience on the ground and in the air
We're committed to modernizing your travel experience—from updated products and services, to redesigned airport terminals, to new planes and an improved onboard experience throughout the aircraft. We are working toward keeping you comfortable, at ease and connected throughout your journeys with us. In the coming months and years, you will begin to see our transformation across the many moments of your travel experience.
A truly premium journey
We understand that every detail counts in the world of premium travel, which is why we're transforming the experience for our premium travelers. Whether you're traveling for business or pleasure, our premium experience offers a sense of escape balanced by the benefits and joys of travel. Throughout our dedicated check-in environments, lounges and on board, our team is always working to anticipate your needs in order to exceed your expectations.
A new look for loyalty
The AAdvantage® program is at the heart of your loyalty to American Airlines, and so we are taking this opportunity to refresh our look too. Over the coming months, you'll see our new logo roll out program-wide. While our look may be changing, earning and redeeming miles is still as easy as ever. And you'll enjoy the same excellent service and rewards you've come to expect.
The beginning of a great journey
Today marks more than a new look: it's also the beginning of an ongoing transformation that will continue for years to come. From painting new and existing planes every month, to re-envisioning airport experiences and upgrading onboard environments, to the technology and information that will keep you in-the-know, we're rethinking your experience from start to finish. It's a transformation that we want you to be a part of. So keep track of our progress — and tell us what you think at American Airlines on Facebook and @AmericanAir on Twitter.
Truly American
The new look and feel of our planes is a bold symbol of our origin and our name, while the updated exterior reflects the innovative spirit of modern America. The transformation continues on the inside, as we bring you a more modern, comfortable and connected experience throughout the entire aircraft.
Plus, we're adding an average of three or more planes to our fleet each month, building the industry's most modern fleet.
Fly in comfort
Experience a new level of comfort with fully lie-flat, all-aisle access First and Business Class seats — now available on our new Boeing 777-300ERs — and rolling out soon across our international dual-aisle aircraft.
Experience our First and Business Class cabins
Enjoy personalized service, new amenities and updated menu options when you travel in First and Business Class on international flights.
Stay connected
Plug in and catch up with inflight Wi-Fi, now available to every customer on nearly all U.S. flights, and on select international flights starting in early 2013.
Be entertained
Choose from a vast selection of movies, TV programs, audio selections and games with our personal, in-seat entertainment — available throughout the aircraft on all new planes.
Enjoy more Main Cabin legroom
Stretch out with additional legroom and priority boarding with Main Cabin Extra, which is now available on select planes and will be on the majority of our fleet targeted throughout 2013.
Unveiling our new look
Watch our Chairman and CEO Tom Horton unveil the next step in our transformation.
See the reveal »
Taking flight
See our fresh new look soar on the new 777-300ER. *Computer-generated video
Check out our new look »
Introducing new uniforms
KAUFMANFRANCO teams up with American to create a fresh, modern look.
Learn about the designers »
New plane smell
We're building the youngest, most modern fleet among the largest U.S. airlines.
Watch the commercial »
Introducing Fully Lie-Flat Seats All With Aisle Access
Our new 777-300ER aircraft features fully lie-flat First and Business Class seats, all with aisle access.
Watch the commercial »
Introducing International Wi-Fi
On our new 777-300ER aircraft, you can connect to Wi-Fi over the Atlantic Ocean or en route to South America. We're putting the wonder back into air travel, one innovation at a time.
Watch the commercial »Providing our people with the right tools to better serve you
Redesigned for the first time in 20 years, new uniforms will help our people be functional and fashionable, and are just another way you'll see us transforming into a more modern airline.
Galaxy Note™ tabs will give our flight attendants immediate access to your connecting gate information, loyalty status, special preferences and more.
iPads help our pilots fly more efficiently while reducing our dependency on paper products and increasing fuel efficiency.
Mobile devices allow our airport agents to go directly to you to print boarding passes, check bags and provide current flight information.
Updated training programs for all of our customer-facing people will focus on creating a uniquely American experience centered around you. Plus, we're hiring nearly 1,500 new flight attendants to further build upon our foundation as a new American.
We've expanded our coverage at @AmericanAir on Twitter, so our social media team is there for you 24 hours a day, seven days a week, wherever you are in the world.
American Airlines @AmericanAir
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