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Becoming a new American

For more than two years, we've been building toward a time when the outside of our aircraft reflects the progress we've made on the inside. Today, we're excited to reveal the next step in our transformation.

We're inspired by what we make possible—by our ability to connect you with the world around you. As we advance toward becoming a new American, we're moving forward with great purpose and respect for our history—challenging ourselves to progress, to modernize, to innovate and to place you at the center of all that we do.

We invite you to be part of our evolution.

The evolution of an icon

Inspired by our proud past, our new look symbolizes our passion for progress by incorporating the colors and symbols you've come to associate with American.

Reflecting the soaring spirit that is uniquely American, our new logo — the Flight Symbol — contains the eagle, the star, the "A," and refreshed shades of red, white and blue. Together, they represent a clean and modern update to the core icons of our company.

Our new look

No matter where we are, have been or plan to go, the sky will always be a part of our journey. As we unveil our new look, you'll see that our logo and the refreshed look and feel of our planes is light, vibrant and modern, reflecting the travel experience we aim to bring you.

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A new experience on the ground and in the air

We're committed to modernizing your travel experience—from updated products and services, to redesigned airport terminals, to new planes and an improved onboard experience throughout the aircraft. We are working toward keeping you comfortable, at ease and connected throughout your journeys with us. In the coming months and years, you will begin to see our transformation across the many moments of your travel experience.

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A truly premium journey

We understand that every detail counts in the world of premium travel, which is why we're transforming the experience for our premium travelers. Whether you're traveling for business or pleasure, our premium experience offers a sense of escape balanced by the benefits and joys of travel. Throughout our dedicated check-in environments, lounges and on board, our team is always working to anticipate your needs in order to exceed your expectations.

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A new look for loyalty

The AAdvantage® program is at the heart of your loyalty to American Airlines, and so we are taking this opportunity to refresh our look too. Over the coming months, you'll see our new logo roll out program-wide. While our look may be changing, earning and redeeming miles is still as easy as ever. And you'll enjoy the same excellent service and rewards you've come to expect.

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Truly American

The new look and feel of our planes is a bold symbol of our origin and our name, while the updated exterior reflects the innovative spirit of modern America. The transformation continues on the inside, as we bring you a more modern, comfortable and connected experience throughout the entire aircraft.

Plus, we're adding an average of three or more planes to our fleet each month, building the industry's most modern fleet.

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Fly in comfort

Experience a new level of comfort with fully lie-flat, all-aisle access First and Business Class seats — now available on our new Boeing 777-300ERs — and rolling out soon across our international dual-aisle aircraft.

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Experience our First and Business Class cabins

Enjoy personalized service, new amenities and updated menu options when you travel in First and Business Class on international flights.

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Stay connected

Plug in and catch up with inflight Wi-Fi, now available to every customer on nearly all U.S. flights, and on select international flights starting in early 2013.

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Be entertained

Choose from a vast selection of movies, TV programs, audio selections and games with our personal, in-seat entertainment— available throughout the aircraft on all new planes.

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Enjoy more Main Cabin legroom

Stretch out with additional legroom and priority boarding with Main Cabin Extra, which is now available on select planes and will be on the majority of our fleet targeted throughout 2013.

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Providing our people with the right tools to better serve you

Galaxy Note tabs will give our flight attendants immediate access to your connecting gate information, loyalty status, special preferences and more.

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iPads help our pilots fly more efficiently while reducing our dependency on paper products and increasing fuel efficiency.

Mobile devices allow our airport agents to go directly to you to print boarding passes, check bags and provide current flight information.

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Updated training programs for all of our customer-facing people will focus on creating a uniquely American experience centered around you. Plus, we're hiring nearly 1,500 new flight attendants to further build upon our foundation as a new American.

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We've expanded our coverage at @AmericanAir on Twitter, so our social media team is there for you 24 hours a day, seven days a week, wherever you are in the world.

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American Airlines @AmericanAir

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Thank you for putting your trust in American Airlines. We invite you to join us as we continue to evolve, and we look forward to all that we'll make possible together.