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AMR Reports on 2010 Corporate Responsibility


AMR Reports on 2010 Corporate Responsibility

AMR Corp., the parent company of American Airlines and American Eagle, continues making positive strides as a respected corporate citizen in the 250 cities and more than 40 countries it serves around the world. The company released its third annual Corporate Responsibility Report (CRR), which details American and American Eagle’s progress toward the company’s long-term investment in responsible business practices.

Included in the CRR is a summary of the airlines’ performance throughout 2010 as related to four key focus areas: customers, employees, the environment and communities. In addition, the performance highlights and goals table provide readers with an easy, at-a-glance summary of AMR’s most important achievements and future commitments.

“Being a good corporate citizen is not only the right thing to do, but it also is a way to help us achieve our business objectives as laid out in AMR’s FlightPlan 2020,” said David Campbell, Vice President – Safety, Security & Environmental for American Airlines. “The progress we have made over the last year is a testament to the hard work and dedication of our employees.”

American Airlines again applied the Global Reporting Initiative (GRI) Sustainability Reporting Guidelines in developing the 2010 Corporate Responsibility Report. The GRI is the world’s most widely used standard for sustainability reporting and provides companies with guidance regarding the principles and metrics they can use to measure and disclose economic, environmental and social performance.

Highlights of the report include:

  • American and American Eagle significantly improved year-over-year on-time departure and arrival performance.
  • Employees celebrated the fifth anniversary of the Fuel Smart program, with more than 500 million gallons saved to date.
  • American was recognized for excellence in promoting a diverse and inclusive workplace, and received a perfect score of 100 percent for the ninth consecutive year on the Human Rights Campaign's 2010 Corporate Equality Index.
  • AMR employees donated more than $1 million to charitable organizations through the Workforce Giving Program and donated 38,000 hours of volunteer service to 207 organizations.
The full report may be viewed here.

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